Every night, before going to bed, I’m listening to a TED talk. You know, pressing ‘popular’ and then browsing the talks until I find one like. Sort of what fits the atmosphere, limited by how tired I am. I look at the expression of the faces of the ‘TED talker’, you know, looking at the stills that feature on TED’s website www.ted.com. Anyway, so I finally made my choice for a guy that looked kind of dynamic, but not uberactive. His name I forgot - I mostly do when the content is more attractive than the speaker - but I still remember - it all ended about an hour ago, that he was talking about ‘leadership’ and ‘how leaders inspire others’. As a small leader myself, I am almost naturally inclined to like these talks. ‘So lets have it’, I thought. And I thought well.
Not much I remembered in detail (already found out that handicap of mine in my college days), but what stuck in my mind - he repeated it many times, on purpose, to let it sink in well with the audience - was his saying ‘people don’t buy what you have, but what you believe’. He was giving examples, Apple was staged more than a few times upto a level that I started to become really suspicious. But he had a point, I thought. People want to share your believe system and after that or because of that (believe system) they feel good about buying your stuff. It sort of brought me on track again where I felt I had gone off: a good reason to start blogging taking my beliefs, the things I believe in, as a starting point.
I’ll do that in my next blog :)
I love cliffhangers.